[TIDE DAY]
One of the days when the swell is at its peak is a new moon (the other is a full moon). TIDE is a brand that stays ahead of the oncoming swell, so the TIDE symbol represents the moon one day before the new moon.
Every month, we designate the day before the new moon as "TIDE DAY," and we release and announce items, projects, events, and content that will turn the tide and empower everyone.