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Article: ARTIDE Challenging new expressions through art and local industry

ARTIDE アート×地場産業で、新たな表現に挑戦する

ARTIDE Challenging new expressions through art and local industry


The modern world is full of things.
In the 2000s, the world rapidly became "smaller."

In exchange for being surrounded by "good things" and being able to easily obtain "information on good things," most things and things are becoming commodities (common goods) faster than ever before. To go.
Gradually, it has become difficult to express one's true self, and many people may feel constrained in some way.

In these modern times, we are closely aligned with the desire to express ourselves through meaningful possessions, not just decorations , and above all, we are taking on a new challenge of never giving up on expression . is.

“The TIDE is turning”


TIDE cuts leather and sews it in a patchwork manner.

Each piece is a delicate design made of small parts sewn together

Internal stitching creates a three-dimensional and more beautiful finish

We at TIDE manufacture bags and other leather products in Higashikagawa City, Kagawa Prefecture, located in the southeast of the Seto Inland Sea.
Higashikagawa once prospered as a production area for leather products, but as mentioned above, it was swallowed up by the wave of overseas mass production and the era when products were not selling well, and its former bustle has become a thing of the past.

However, we are willing to adapt to such global changes.
I want to be brave and take on the challenge because the situation in front of me is not bright.

Just as the ocean currents in the Seto Inland Sea are changing one after another, we would like to use our technological capabilities to deliver products that surprise and move people here in the East and change the course of society.

“The TIDE is turning”

``WIDE TOTE SETOUCHI'', which expresses this attitude, was released for a limited time this year at the online department store ``Fujimaki Online'' and quickly sold out.

We will not give up on expressing

To achieve this, we need to put so much passion into our products that it touches the emotions of the people who use them.

We believe that art has the power to allow you to see through things and express the feeling of ``taking on a challenge from here''.

An artist who makes a living through expression and continues to depict the world through the filter of himself.
Our attitude of moving forward according to what we believe in without being swayed by the times matched what we wanted to express, and we explored the possibilities of "ART×TIDE."

We hope that you will be able to get your hands on the works that were born from the new challenge of ``never giving up on expression'' between TIDE and up-and-coming artists, and created with new expressions that go back and forth between art and local industry.

▼ARTIDE Vol.1 Click here for the artist introduction page

▼ARTIDE Vol.2 Click here for the artist introduction page

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「The TIDE is turning  -形勢を逆転する-」 東かがわから地場産業で挑戦する

"The TIDE is turning - Reversing the situation -" Taking on the challenge of local industry in Higashikagawa

``ARTIDE'' is a challenge to a new method of expression for us, a local leather goods manufacturer and an artist, who are located in two seemingly unrelated fields. In this note, we would like t...

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ARTIDE Vol.2 参画アーティスト紹介

ARTIDE Vol.2 Participating artists introduction

We would like to introduce 6 artists who share the same thoughts as TIDE and participated in ARTIDE Vol.2, who "never give up on expressing themselves" using the new canvas of leather products. Chi...

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